From recording songs with indegenous women to filming Hillary Clinton in Washington Addy creates multimedia work to inspire positive social change. Her work as a producer has been covered by the Huffington Post, the New Yorker, and NPR. Simcha lived for three years in Jerusalem, Israel where she worked as the Creative Production Manager at a high-tech start up.

Simcha now lives in Ithaca, NY with her husband in a bungalo behind a forest. She works as the Director of Jewish Student Life and Communications for Cornell Hillel.